08-02-2023 12:30 via macworld.com

What if… Apple’s next big thing never comes?

It’s the dead of winter, even in endless-summer California. Everything’s dormant. Gray. Cold and hazy. What better time to ponder the scary, the unthinkable–the existential threats to Apple.Back in 1997, Apple was weeks or months away from bankruptcy, depending on who you ask. Of course, Steve Jobs came back and turned it around and instilled in the company a save-every-penny ethos that persists even as Apple has transformed into one of the most valuable and profitable compani
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