We’re about to see what Apple is made of

Mike Murphy for Quartz:Apple’s latest iPhones, including the excellent (but terribly named) iPhone 11 Pro Max, were released during the company’s fiscal fourth quarter, the results of which the company will be reporting later today (Oct. 30). But iPhone sales won’t necessarily be the number investors will be concerning themselves with.
The new iPhones were only on sale for a short time in the just-completed quarter, so will be far more important to next quarter’s numbers,