Watch: Apple’s latest iPhone ad calls Face ID lazy, like, ‘nice’

Apple continues to develop its humorous iPhone ‘blip-vert’ advertising campaign around short, bite-sized messages with clarity and warmth.
The latest ad features Face ID. The narrative sees a guy and his dog lying down by the river enjoying the sunshine – or, they would be if the iPhone message time didn’t keep chiming.
In response, the man raises his deckchair slight to stare into his iPhone which is balanced against a glass of water. Face ID kicks in and lets him read t