Twelve South Debuts ActionBand for Apple Watch Workouts

Twelve South today announced the launch of the ActionBand, a new Apple Watch band option created for fitness enthusiasts. The ActionBand is designed for workouts, and it encompasses the Apple Watch in a soft, terry cotton material.
The cotton of the ActionBand is meant to keep the Apple Watch tight on the wrist for heart rate measurements, and it also is sweat absorbent. It is made with lycra, and Twelve South says that it can be worn at the wrist or the forearm.
Twelve South ships the ActionBan