Too many streaming services overwhelm the audience

The video streaming industry has reached a tipping point, according to a new report from Nielsen. Streaming video on demand (SVOD) has forever altered TV viewing, and the groundswell of over-the-top (OTT) platforms and content now provides more choice than consumers can manage.
Apple TV app
The list of unique program titles in the U.S. tops 817,000 in February 2022 and continues to grow, much like the array of streaming platforms and apps that deliver many of those titles, Nielsen says in its la