Tim Cook warns of ‘unavoidable’ price hikes as iPhone launch looms

Macworld
Tim Cook is just a couple of months away from stepping down as CEO, but he’s still very much involved in Apple’s day-to-day business. And according to his comments in an interview this week, it’s getting harder with each passing day.In no uncertain terms, Cook told the Wall Street Journal that prices will be going up, an ominous sign with barely three months to go until the launch of the iPhone 18 Pro and folding iPhone Ultra. He declined to share specifics, but he did