The real magic in the next-gen iPad Pro will come from the keyboard

Macworld
“I would never want to be in the iPhone case business,” a friend of mine said the other day, and I couldn’t help but agree. Designing accessories for Apple products means you’re in fierce competition for largely low margins, you have to gamble on early design leaks to get started with your own creations, and you are utterly at the whim of Apple’s own design decisions.There’s one seller of Apple accessories who doesn’t have to worry so much, thou