The Apple Store is down (sort of)! What’s Apple launching?

When the Apple Store goes offline it’s usually an indication that Apple is about to launch a new product. There are plenty of rumors today (January 17, 2023) that the company could be about to update the Apple Store with new products, but the usual public facing store is not offline… However, there is an Apple Store that is offline: Apple’s ecommerce store (business store).
If you visit that store front you will see the usual message: We’ll be right back.
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