T-Mobile to kill off Sprint brand this summer

The newly merged Sprint/T-Mobile entity is already presenting a unified strategy in the enterprise department, and this summer, it will do the same for consumer branding as T-Mobile plans to kill off the Sprint brand.
Monica Alleven for FierceWireless:Speaking at an investor event on Tuesday, T-Mobile CEO Mike Sievert reiterated that Day One for the enterprise team at T-Mobile has largely already arrived. EVP of T-Mobile for Business Mike Katz and his team are now pursuing a unified strategy beh