Study reveals consumers willing to pay up to $2,400 for new iPhone

Apple’s current 5.8-inch iPhone XS and flagship 6.5-inch iPhone XS Max (right)
A Simon-Kucher & Partners study of 10,250 representative US consumers identified significant opportunity for higher priced iPhones from those considering the upcoming Fall 2019 models. This was primarily driven by high willingness-to-pay for monthly financed plans, and demand for large screen devices from younger and less affluent consumer segments. The study showed that future price increases and higher pri