Rivalry Between Apple and Microsoft Heating Up Again Over Augmented Reality, Gaming, and More

The iconic and industry-classic rivalry between Apple and Microsoft, which has arguably seen a slowdown in recent years, is poised to begin heating up as both companies target the future of augmented reality and renewed competition in the PC industry, according to an analysis from Bloomberg's Mark Gurman.
Both Apple and Microsoft have strong ambitions for the future of augmented reality. Apple so far has committed to the AR space by offering developers tools and frameworks, such as ARKit, that e