Report: One in Four Smartphones Are Now iPhones

Nearly one in four active smartphones worldwide are now iPhones, according to new data from Counterpoint Research.
The findings from Counterpoint's Smartphone Installed Base Tracker show that the global installed base of active smartphones grew 2% in 2025, driven primarily by lengthening replacement cycles and the continued circulation of second-life devices. Unlike shipment figures, which measure yearly sales, installed base data reflects the total number of devices currently in use, making it