Refurbished is the future – for Apple and the world

Vianney Vaute, Forbes:While at first glance a growing refurbished electronics marketplace may seem like a threat to manufacturers peddling their new gadgets, Apple actually has much to gain from the growth and health of the circular economy. Just as well—because for better or for worse, money talks.
Tim Cook has long factored in the refurbished market in Apple’s long-term game plan. He told us so himself in a 2014 Q3 earnings call when talking about trade-ins (which result in traded