P&G Wanted to Skirt App Tracking Transparency Rules With China Data Collection Tech [Updated]

Procter & Gamble Co. was one of the companies that worked with the China Advertising Association to test a new data collection tool designed to get around Apple's App Tracking Transparency rules, reports The Wall Street Journal.
The state-backed China Advertising Agency developed a new method of tracking users called CAID to replace access to the IDFA or advertising identifier of an iPhone or iPad. Starting with iOS 14.5, Apple will not let apps access the IDFA of a device without express us