One quarter of Netflix subscribers also have Apple TV+

According to new data, established streamers like Netflix, Amazon Prime Video and Hulu don’t yet seem to be losing ground to streaming upstarts. Instead, new streaming services like HBO Max, Peacock, Apple TV+ and Disney+ are largely additive to older and more established services.
Apple TV+ is home to the biggest directors and top stars
Kelsey Sutton for Adweek:More than 90% of subscribers to Peacock’s paid tier Peacock Premium, Apple TV+ and HBO Max also subscribe to Netflix, and m