New iPhone SE entices purchases from long-time iPhone users

Consumer Intelligence Research Partners today released analysis that finds that iPhone 11 and 11 Pro/Pro Max models accounted for 65% of US iPhone sales during the quarter ending April 2020. The new iPhone SE accounted for 19% of US iPhone sales during the quarter (Chart 1).“The Fall 2019 iPhone 11 and 11 Pro models remain the most popular, combining for around two-thirds of sales” said Josh Lowitz, CIRP Partner and Co-Founder. “Comparison again are tricky, with the launch of i