Nearly 1 in 4 active smartphones is an Apple iPhone

iPhone 17
Each of the world’s eight leading smartphone OEMs had an active installed base exceeding 200 million devices in 2025 and nearly one in four active smartphones is an Apple iPhone.
Global installed base of active smartphones grew 2% in 2025, driven by replacement cycles for new devices increasing to nearly four years and a growing share of second-life devices in use, according to Counterpoint Research’s Smartphone Installed Base Tracker. Active smartphone installed base is a