Morgan Stanley: Apple holds the keys to the Metaverse

Facebook-owner Meta Platforms and Google-owner Alphabet may have ventured earlier than many into the next big thing, but Apple holds the keys to the Metaverse, Morgan Stanley says.Thyagaraju Adinarayan for Bloomberg News:Facebook and Google have been investing in virtual reality and augmented reality technologies — a gateway to the virtual worlds in the “Metaverse,” but mass market adoption of “either AR or VR will occur when Apple enters the race,” a research note