Lionel Messi’s MLS playoff debut was Apple TV’s most watched sporting event ever

On Friday, October 25th, Lionel Messi made his historic MLS Cup Playoffs debut, and fans tuned in for free on MLS Season Pass in droves.
Lionel Messi’s MLS Cup Playoffs debut was the most widely viewed sporting event ever presented via the Apple TV app, Apple said Monday without releasing viewership figures.
USA Today:‎The match was available to live stream for free worldwide via MLS Season Pass on Apple TV behind a massive campaign centered around Messi’s first MLS postseason ma