Lionel Messi’s MLS – Apple – Adidas deal is unprecedented, generational, cataclysmic

Why is Apple reportedly paying for part of Lionel Messi’s unprecedented, generational, and, frankly, cataclysmic, deal to come play for Major League Soccer club Inter Miami in the U.S.? Start with the fact that, with “MLS Season Pass,” Apple TV+ streams all MLS soccer games and follow the money from there.
Lionel Messi
Shwetha Surendran for ESPN:The deal, unique in its structure, raises interesting questions about revenue splits for superstar athletes and the cascading impact o