Lionel Messi is seriously boosting MLS and Apple TV

Lionel Messi, the greatest football player of all time, is significantly boosting Major League Soccer (MLS)’s international profile, its broadcasts, and its social media as the league debuts the “Leagues Cup” in-season tournament and begins its 10-year exclusive run on Apple TV.
Lionel Messi
Jon Springer for AdAge:Messi joined MLS’s Inter Miami squad on June 15, shortly before the league took a break in its regular-season schedule to begin its first-ever Leagues Cup tourn