Lionel Messi drives a surge in Apple TV+ and MLS Season Pass subscriptions

Lionel Messi helped drive a surge in U.S. subscriptions to Apple TV+ and Major League Soccer’s MLS Season pass streaming services – even ahead of his North American debut in July.
Lionel Messi
Jessica Toonkel for The Wall Street Journal:MLS Season Pass saw more than 110,000 new U.S. sign-ups on July 21, when the Argentine donned a pink jersey for his first match with Inter Miami, up from 6,143 the prior day, subscription analytics company Antenna found. That was a bigger jump than bo