Jim Cramer: ‘Own Apple, don’t trade it’

CNBC’s Jim Cramer on Thursday repeated his advice to “own Apple, don’t trade it” on the strength of the company and the U.S. consumer.Julie Coleman for CNBC:When it comes to consumer behavior, Cramer cares more about market leaders Apple and Amazon which reported results after the close Thursday. Amazon reported second-quarter earnings of 65 cents per share, beating analyst estimates of 35 cents per share, posting its biggest earnings beat since its report for the fourth