It’s time for Apple to take a new approach to product releases

We’ll fix it in post.It’s a longstanding joke in the podcast community—when somebody flubs a line or misspeaks during recording, we just kick the can down the road and repair it in editing. (For shows that actually do editing, anyway.)But lately it’s started to seem like a more common occurrence across the tech industry, and even Apple’s jumped aboard the train. We’ve seen a number of places where Apple announced a particular feature shipping in a product&mda