It’s official: Apple sets September 9th date for iPhone launch event: ‘Surprise and Shine’

Apple has officially locked in Wednesday, September 9, 2026, as the date for its highly anticipated fall product event, where the company is expected to unveil its next generation of iPhones — including a rumored foldable model — and more.
Invitations sent to media on August 26 feature the tagline “Surprise and Shine” alongside a glowing Apple logo. The event will begin at 10 a.m. PDT / 1 p.m. EDT at the Steve Jobs Theater on the Apple Park campus in Cupertino, Californi