Is it the end of the line for the ‘i’ at Apple? Analyzing Apple’s naming scheme

The discovery that in iOS 11.3 Apple is renaming the iBooks app to “Books” seemed... not particularly revelatory. We’ve all read about how Apple’s been slowly stripping away the lower-case-i prefix from older products. New products and services are a generic word preceded with the word “Apple,” as in Apple TV and Apple Watch. This is the conventional wisdom. But is it true?No, kill ‘i’
Apple’s made no pronouncements itself about it. Yes, it