iPhone Base Models Remain Best-Sellers Despite Pro Max Appeal

Apple's base model iPhones have collectively accounted for 42% of its smartphone sales this year, but iPhone Pro Max devices stand as the best-selling individual model, according to new data from Consumer Intelligence Research Partners (CIRP).
The report reveals an interesting sales distribution across Apple's iPhone lineup, but the data needs to be interpreted carefully owing to Apple's tiered product strategy. That's because the company sells several generations of base model iPhones simultane