iPhone 16e Helps Apple Take Q1 Top Spot in Global Smartphone Market

Apple took the number one position in global smartphone sales during the first quarter of 2025, according to new data from Counterpoint Research. It's the first time Apple has taken the top spot during a first quarter, capturing 19% of the global market.
The iPhone maker's success came despite economic uncertainties, with Apple benefiting from the iPhone 16e launch and strong performance in emerging markets. Starting at $599, the iPhone 16e was released by Apple in March to replace the iPhone SE