iPad Demand Surges as Apple Strengthens Grip on Tablet Market

Apple expanded its lead in the global tablet market in late 2025 as overall shipments rebounded, according to new research from Omdia.
Global tablet shipments reportedly reached 162 million units in 2025, representing 9.8% year-over-year growth. The research firm said the strongest momentum occurred during the holiday quarter, when shipments reached 44 million units, also up 9.8% compared to the same quarter a year earlier. Omdia described the annual total as the highest shipment volume recorded