iPad boosts market share as tablet market declines; Amazon overtakes Samsung – IDC

The iPad boosted its market share in the final quarter of last year, achieving very slight growth as the tablet market as a whole declined, reports IDC.
The company attributes Apple’s ‘solid lead’ to a balance of entry-level and iPad Pro shipments.
Apple maintained a solid lead in the holiday quarter driving growth both through its lower-priced 9.7-inch iPad as well as its newly refreshed iPad Pro products. While the lower-price iPad has continued to drive a strong consumer upg