Intel, AMD, and Nvidia want to beat Apple silicon. Here’s why they won’t

Once upon a time, you could watch a keynote presentation from any major computer chip company and rest easy in the confidence that the name “Apple” would never pass the lips of any presenter. The message always seemed to be, as per the classic Mad Men meme, “I don’t think of you at all.”But oh how the tables have turned. With the transition to Apple silicon well underway, and the debut of the high-powered M1 Pro and M1 Max chips last summer, major players in the si