Instagram Tests Reels You Can Only Watch With a Secret Code

Instagram seems to be testing locked reels that require viewers to enter a keyword or a code to be able to see the hidden content. It's a feature that creators could use to increase engagement or to share content with their most loyal fans.
TechCrunch noticed that the Instagram Design account recently shared a locked reel with a hint provided to unlock the reel. Entering the code displays an animated banner with the "coming soon" wording, which seems to reference the Instagram Design team's anno