In Apple's next ecosystem, Siri is the glue

It’s always been about the ecosystem for Apple. The company started out making its own hardware and software, and—with brief exceptions like the late, not-terribly-lamented clone program in the ‘90s—it’s only aimed to bring more and more of what it does under its direct control. As the company moves into its fifth decade, its eyes are firmly planted on the future of that ecosystem. If the ‘70s and ‘80s were about the PC, the ‘90s about the ris