In 2025, even Pro users will want Apple’s cheapest devices

Macworld
The musician Stephin Merritt once joked that he would be happy to sell only a single copy of each album he makes, provided that single copy costs $100,000. Which coincidentally is pretty close to Apple’s marketing strategy for Vision Pro.I jest, of course: you can’t run a multi-trillion-dollar corporation that way. Apple loves its margins, but it needs volume too if it wants to keep paying out those juicy shareholder dividends. And as much as Tim Cook would like every produc