28-07-2023 12:30 via macworld.com

How much more will the iPhone 15 Pro and Pro Max actually cost?

Macworld
Ever since the iPhone X arrived in 2017, Apple has kept the pricing of its regular-sized “Pro” phone at $999. It’s an important psychological barrier that makes it still seem attainable, like other phones with three-figure prices.This year, all signs point to a shift in Apple’s strategy. According to numerous reports, Apple will charge more for the iPhone 15 Pro and iPhone 15 Pro Max as it looks to create even more of a difference between its regular phones and h
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