Here’s what likely killed the Apple – NFL Sunday Ticket deal

Apple has reportedly given up its quest to land exclusive rights to NFL Sunday Ticket, a subscription-only package that allows viewers to watch all out-of-market Sunday afternoon NFL games. Alphabet subsidiary YouTube is now thought to be the frontrunner to land the deal.Daniel Kaplan for The Athletic:[I]t had appeared for some time it would be Apple that would take the popular Sunday Ticket fully into the digital universe (incumbent DirecTV did allow streaming in areas where its satellite dishe