Google and Levi's 'Commuter Trucker Jacket' Lets You Control Your iPhone's Calls, Texts, and Music

Google's Advanced Technology and Projects group today unveiled its first consumer product, called the "Levi's Commuter Trucker Jacket" and going on sale this Wednesday, September 27, for $350 (via TechCrunch). The jacket is powered by Jacquard, a connected apparel platform that ATAP developed for fashion designers and apparel manufacturers to integrate technology directly into clothing lines.
The technology in the jacket is housed in the cuff of its sleeve, with gesture sensing Jacquard Threads