Four French online ad lobbies file antitrust complaint against Apple

Four French online advertising lobbies have filed an antitrust complaint against Apple over changes the iPhone maker will make to privacy features within the company’s iOS mobile operating system.
Under the Apple’s iOS 14 operating system, users will be asked whether they’ll allow installed mobile apps to gather a key identifier used to define campaign ads and send ads that are targeted to them.
Mathieu Rosemain for Reuters:The four associations – IAB France, MMAF, SRI an