EU Advertisers Criticize New App Tracking Privacy Controls in iOS 14

A Google-backed group of European digital advertising associations has criticized Apple for requiring apps in iOS 14 to seek additional permission from users before tracking them across other apps and websites, reports Reuters.Sixteen marketing associations, some of which are backed by Facebook and Alphabet's Google, faulted Apple for not adhering to an ad-industry system for seeking user consent under European privacy rules. Apps will now need to ask for permission twice, increasing the risk us