‘Don’t Call It HBO’ Max video service launching next month

What do you get when you mix HBO Max and parts of Discovery+? Max. That’s the name of the new streaming video service from Warner Bros. Discovery launching next month. The totally original, utterly distinctive, completely creative name has been rumored since December. The marketing department either couldn’t conjure a better name or, more likely, couldn’t convince their bosses that something including HBO, you know, signaled that this is the HBO stuff.
The top brass at the mer