Concept: TV+ has hit its stride – it’s time for official merch from the Apple Store

It’s been two years since Apple unveiled Apple TV+ for the first time in spring of 2019. It’s taken some time, but it seems as though the service has finally hit its stride with hits like “Ted Lasso” and “Dickinson.” Other shows have developed cult-like followings, such as “For All Mankind,” and major events like the new Billie Eilish documentary have been quite popular. It’s clear that fans are ready for Apple to make some official merchand