Can new CEO John Ternus bring back Apple’s design mojo?

Apple’s incoming CEO John Ternus
As Tim Cook hands the reins to hardware engineering chief John Ternus in September 2026, the company faces its biggest leadership transition in 15 years. While Cook’s tenure delivered massive revenue growth and operational excellence, many former employees and analysts say Apple has lost the product-first, risk-taking design culture that defined the Jobs years. Fortune explores whether Ternus can shift the company from steady iteration back to true in