Beats Launches Travis Scott Partnership Featuring New 'DARE TO DREAM' Ad Campaign

Apple's Beats brand is launching a new celebrity ad campaign today featuring rapper Travis Scott and entitled "DARE TO DREAM." The campaign is inspired by a 2011 tweet from Scott when he was just starting his career, in which he claimed, "One day Travis Scott will be somebody."
The campaign short film is a "testament to how belief in oneself can manifest into reality" and features a re-creation of his actual childhood bedroom and an appearance by his real mother, Wanda Webster.The film depicts a