Attempts to Circumvent Apple's App Tracking Transparency Rules in China Reportedly Fail to Gain Traction
Apple's crackdown on Chinese apps that tried to bypass its new privacy rules has successfully thwarted a coordinated effort to create a new way of tracking iPhones for advertising in the country, according to a new report today.
Introduced in iOS 14.5, Apple's App Tracking Transparency rules require apps that access an iPhone's ad identifier or IDFA must ask a user's permission before tracking is allowed. As reported by the Financial Times in March, however, the change spurred ad and tech groups
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