Apps Can Now Try to Stop You From Canceling Subscriptions

Apple today added a new subscription retention feature for developers, allowing them to show retention messages when a subscriber goes to cancel.
Apple says retention messages will appear in the subscription cancellation flow and can include text, images, or a special offer. Retention messages can be added in App Store Connect for auto-renewable subscriptions, with options for subscriber eligibility and wait time between messages.Through a separate Retention Messaging API, developers can choose