Apple’s tough negotiations may have helped create the memory crisis it now faces

Apple CEO Tim Cook (Photo: Getty Images)
In the high-stakes world of semiconductors, the memory market has always been a brutal boom-and-bust cycle. Right now, we’re firmly in the boom phase — but a very different kind of boom than we’ve seen before.
Apple just announced price increases on certain MacBook and iPad models, with some rising by $200 or more. CEO Tim Cook told The Wall Street Journal that the moves are “unavoidable” because of surging memory and storage