Apple's Smart Glasses to Enter a Rapidly Growing Market

Apple's first smart glasses could arrive in a rapidly expanding market, with worldwide AI glasses shipments increasing 263% year-over-year during the first half of 2026, according to Counterpoint Research.
The figures are particularly relevant for Apple because display-less products accounted for 96% of shipments. Apple's initial smart glasses are likewise rumored to omit an augmented reality display, focusing instead on audio, cameras, Siri, and connectivity with the iPhone and Apple's wider ec