Apple’s privacy features will cost Facebook out $12.8 billion this year

Apple’s App Tracking Transparency will cost Meta Platforms subsidiary Facebook $12.8 billion in 2022, research firm Lotame estimates.William Gallagher for Apple Insider:Apple released its App Tracking Transparency (ATT) feature in iOS 14 on April 26, 2021, and it immediately had an impact on companies relying on advertising revenue. By July, it was estimated to be causing a 15% to 20% revenue drop for advertisers.
Then Facebook’s Mark Zuckerberg has reported that his company would se