Apple’s new ‘Data Auction’ TV ad drives home the iPhone privacy message

Apple is known for many things, but its commitment to user privacy (excluding last summer’s near-disaster) and its (sometimes) iconic ad campaigns rank near the top. The latest TV ad from the company very nicely combines the two.Michael Grothaus for FastCompany:In a new 90-second spot called “Data Auction,” Apple’s full creativity is on display. But the ad also does a terrific job of informing viewers—and, most likely, frightening many of them—about how their