Apple’s marketing of Apple TV+ is putrid

Apple’s streaming service has a ton of compelling original series that relatively few people seem to know about. Why is the company, famous for creating some of the best marketing the world has ever seen (at least when Steve Jobs was alive), so bad at marketing Apple TV+?
Joe Berkowitz for Fast Company:‎Ever since its launch in 2019, Apple TV+ has been carving out an identity as the new home for prestige shows from some of Hollywood’s biggest names — the kind of shows that